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The sportsbook is the main reason that people join bet365, so let's look at that in detail next. Among the most popular products that are offered by bet365 are the following categories: While primarily a sports betting business, bet365 has a range of gambling options for its users. Denise runs the company alongside her brother John, who is the chief executive, while Peter is the chairman. Though bet365 is a giant of the industry, it remains somewhat of a family affair.
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Sports fans around the world will be familiar with the name bet365 as the company is both the shirt and stadium sponsor for Stoke City football club, a team that until recently played in the Premier League and is now bidding to make a return to the top flight. But now, with a revenue of almost £3 billion in the most recent financial results released by the company, it is clear just how far bet365 has come in the past 20 years.
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Borrowing £15 million, Denise set about building a sports betting empire online - she is now the UK's top-paid executive, banking millions every year.Īt first, bet365 was a small operation with a trading team working out of a portable building in Stoke-on-Trent. The history of bet365 can be traced back to 2000 when it was founded by Denise Coates, the daughter of Peter Coates, who had a suite of betting shops in the UK.ĭenise spotted an opportunity to provide sports betting online, having worked for years as the managing director of the betting shops. Here is our complete guide to bet365, which will tell you everything you need to know. Not only does bet365 run one of the world's largest sportsbooks, but the operator also offers a variety of other options such as poker and live casino games.īased in the UK, bet365 is available in a range of countries and has aggressive expansion plans to become an even more dominant player in a competitive market. As one of the biggest betting brands in the world, bet365 is a top option for anyone who is looking to join a sports betting site right now.